Marketing Strategy • Grand Junction, CO
Strategies that make your brand undeniable.
Grounded in Western Colorado,
Serving the Mountain West.
Canvas & Commerce is a marketing consultancy built for businesses and organizations who are ready to grow with intention, not just visibility. We build brands that empower people and elevate place.
Marketing built on substance, not noise.
We believe that beauty and belonging are economic forces.
We help your business build both.
Too many organizations invest in marketing that looks busy but goes nowhere.
You get a logo refresh, a few social media posts, Google Ads that burn budgets, but you still can't explain why your best clients found you or how to get more.
Canvas & Commerce exists for businesses that are done guessing. We bring the strategic framework of enterprise marketing to growth-stage companies, regional firms, and mission-driven organizations that deserve more than a vendor relationship.
We are deeply rooted in Western Colorado and the Mountain West; we understand that building a business in a geographically defined market requires authenticity, grit, and a strategic vision that scales.
Our Services
Marketing that shows up and strategy that sticks.
Most clients start with content and social media, the fastest way to build visible momentum without losing yourself in the process. As that foundation grows, many move into an ongoing strategic partnership where we help direct the bigger picture of how your brand grows on its own terms.
1
Content & Social Media
Consistent, honest content that looks and sounds like you (not the latest ChatGPT trend).
We handle the calendar, captions, scheduling, and community engagement. Our goal is to document the impactful work you're doing, so the right people in your community can find you.
2
Marketing Strategy
For businesses ready to show up as leaders in their community, we act as your ongoing marketing partner by helping you set the strategy, directing campaigns, and keeping your brand's growth intentional and rooted without losing what makes you, you!
3
Website & SEO
Your website should work as hard as you do AND reflect how you actually show up in your community. We build sites with clear messaging, intentional design, and an SEO foundation that helps the right people become your tribe, not just anonymous traffic.
Not sure where to start? The Strategy Sprint is a business development-focused 2- 4-week audit and market study that shows you exactly where your highest-leverage opportunity is, helping you identify your audience, firm up your offerings, and inform your next step.
A Curated Bench
Canvas & Commerce features a hand-selected bench of specialists brought in as projects call for their craft and area of expertise— bringing heart into every engagement.
Founder & Principal Strategist
Selena Sanchez
Selena is an award-winning marketing strategist specializing in brand positioning, communications, and growth strategy for small businesses, nonprofits, and economic impact organizations. She founded Canvas & Commerce on a simple belief that clarity, story, and strategy are the most powerful tools a business can have.
Marketing Strategist
Isabelle Shattuck
Isabelle brings social media management, content creation, and storytelling expertise into select engagements, helping brands convey mission and values through creativity and visibility.
Creative & Designer of Things
Jesus Almader
Jesus brings brand development, graphic design, and UI/UX experience to select engagements, with a track record across high-visibility marketing initiatives in Colorado and beyond.
Get Connected
We look forward to learning about your organization and diving deep into your marketing goals. Please submit the form below, and our team will be in touch shortly.
Testimonials
"Working with Selena has been one of the best investments I’ve made for my business. She helped me significantly reduce my Google Ads budget without sacrificing performance, which paid for her services alone. My analytics, traffic, and overall results stayed strong while my spending became far more intentional and efficient.
Beyond the actual results, she’s been incredibly responsive, organized, prompt, and easy to work with throughout the entire process. Every recommendation felt thoughtful and grounded in data rather than guesswork or marketing fluff.
One of the things I appreciated most was how educational the entire experience was. She consistently sent detailed, well-thought-out reports that broke everything down in a way that was actually understandable and interesting, even for someone like me who does not come from an SEO or marketing background.
There were so many moments where I understood the general concept of what I was trying to ask, but didn’t have the terminology or framework for it, and she was always able to fill in those gaps immediately and explain things clearly without ever making me feel out of my depth."
Kourtni G. • Actualized Canine